Our vision

It shouldn't be hard to buy better goods. Everyone should know how products are made, and be confident that their purchases aren't harming their health, the planet, or the people who make their clothes.

But right now, it's hard to know what to buy. And more so, not everyone has the same access to sustainable goods at a price they can afford.

We like to envision a world where we all buy better. Where we all have the information we need to make an informed decision on what we buy. We know that our prices aren't accessible to everyone right now - but we're working on it.

In the world we envision, we're able to bring you good-for-you & good-for-the-planet goods at a more universally accessible price. As you support us, and we're able to grow, we'll work to rescue more imperfectly made sustainable products and pass additional savings on to you.  

We need your help to get there. Ready to join us?